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Cortado Coffee Bar, on the cusp of launching a new store, sought to expand their brand without losing the core of their established identity. The task at hand was to dive deep into the existing brand essence and evolve it into a suite of new design materials. The challenge lay in maintaining the integrity of Cortado's branding while ensuring that each element—from the storefront façade to the packaging—felt like an organic extension of the brand, ready to welcome patrons both new and old.
Our approach was rooted in continuity and thoughtful adaptation. Delving into Cortado’s current design and brand ethos, we conducted a meticulous analysis to fully understand and capture the spirit of their identity. With this insight, we developed a suite of design deliverables that were both familiar and fresh. This strategy involved the careful crafting of a harmonious façade, a clear and inviting menu board, and packaging that was unmistakably Cortado—each element designed to be instantly recognizable and seamlessly integrated with the coffee bar's beloved style.
The result was a cohesive design narrative that flawlessly echoed the Cortado ethos in the new store's visual touchpoints. The façade welcomed customers with the warm familiarity of the brand, the menu board presented their offerings with clarity and brand-aligned aesthetics, and the packaging continued the Cortado story in customers' hands. The design deliverables resonated with Cortado's established audience and preserved the brand's essence, ensuring a consistent experience that aligns with the quality and comfort patrons have come to expect from Cortado Coffee Bar.
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